As I was talking to my friend in India, she explained to me during tough times, people appreciate work given to them so they can earn for their families. My first instinct was to send money for support but then we started talking about sustainable work pipeline for them. I have been dreaming about starting my own line of fashion accessories for a few years now and couldn't believe when all of it started to come true. Yes, at this stage in my life I am scared to start something new. I am still answering all the questions in my mind. My motivation is supporting the village that it takes to make a tangible and physical product and getting it in people's hands. From design thinkers like myself to digital tool creators that I am thankful for; printers who are using the right inks ; fabric manufacturers who are creating beautiful satin, silk and chiffons from recyclable materials and organically sustainable materials; non-profit who is creating packaging for us from repurposed clothes and providing jobs to women in need; drivers who run around getting shipment to us and to our customers; it truly takes a village to make a small piece of fabric for your indulgence. And we want that village to thrive so you may always know who you are supporting every time you buy the Alora scarves.
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